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P.T. Barnum knew people would pay to see something questionable before they would ignore it completely.

This One Minute What breaks down how controversy, curiosity, and the sunk cost fallacy work together to pull you in, and why once you have paid attention, your brain starts looking for ways to justify it.

Because they do not need you to like it. They just need you to look.

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P.T. Barnum knew people would pay to see something questionable before they would ignore it completely.

Because they do not need you to like it. They just need you to look.